With the motivation that "my ciranda is not just mine, it belongs to everyone, it belongs to everyone", Cáritas Brasileira has launched its new communication policy. This is a management strategy in the Caritas Network, understood as a human right, with objectives, foundations, principles, actions and positioning that reverberate the trajectory and vision of the future built collectively.
Since 1999, the importance of communication in the Caritas Network has been even more accentuated. In 2005, the first Brazilian Caritas National Communication Policy was launched. In this second edition, carried out through various moments of listening and collaboration with instances of our Network, the path of seeing, judging (illuminating, discerning) and acting in communication processes has been reviewed and strengthened.
"We need to understand the new challenges that surround us: the new digital languages and their uses, the speed of our time, audiences and their bubbles, the fight against misinformation and what message needs to be said and reinforced as Cáritas," says the launch statement.
According to the text, Cáritas Brasileira's communication policy aims to promote, guide, facilitate and strengthen institutional communication processes, internal communication, relations with its diverse and
different public, with the communities and associated organizations, the communication channels, the positioning and management of the institutional identity with a view to the fulfillment and consolidation of the institutional mission.
The organization aims to promote popular communication, which has the same heartbeat as popular education.

We also reinforce our commitment to advocacy communication, to challenging narratives in the public sphere, questioning outdated paradigms and strengthening social public policies with and for people and communities.

Consult the communication policy of Cáritas Brasileira.